Sport broadcasting

  • WWE engagement bolstered by move to Netflix in UK

  • Premier Sports to air BKT United Rugby Championship until 2029

  • United States Tennis Association expands partnership with IMG

  • TNT Sports & WBD Access reveal Reframe The Game directors

  • Masters Sunday becomes most watched day in Sky Sports history

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Jessica Springsteen & Don Juan van de Donkhoeve_LGCT_PARIS_240623_FG_9522

WBD secures live rights to premier equestrian events

2025-04-10T12:13:00+01:00By

Warner Bros. Discovery has renewed its partnership with the Global Champions and secured the rights to show live premier equestrian events including the Longines Global Champions Tour and GCL team series.

Sky Sports The Masters Golf studio

How Sky Sports will bring the 2025 Masters to UK fans

2025-04-08T15:39:00+01:00By

Broadcast Sport speaks to broadcaster’s head of golf, Jason Wessely, about its plans for the golf major

teenager watching sports on mobile phone (genAI)

​The rise of the micro-audience: The power of niche sports

2025-04-03T15:10:00+01:00

Matt Stagg explains why micro-audiences aren’t a detour from the main event, they are the main event

Aquatics GB Swimming Championships BBC Sport

BBC Sport dives into Aquatics GB Swimming Championships

2025-04-03T14:44:00+01:00By

Broadcaster renews deal after bringing the competition back to TVs last year

Sport Climbing Secures New Broadcast Deal with WBD (Getty Images) (1)

International Federation of Sport Climbing events to air on WBD

2025-04-03T09:44:00+01:00By

Warner Bros Discovery Sports Europe has agreed a four-year deal to continue as the home of sports climbing in Europe

Premier Sports rugby journal lawrence dallaglio(1)

Premier Sports partners with Rugby Journal

2025-04-03T09:31:00+01:00By

Premier Sports subscribers will gain access to digital editions of magazine

Horse racing HBA RMG

RMG & HBA on creating a one-stop horse racing shop

2025-04-03T08:56:00+01:00By

Pair have created Crown Jewels Racing rights package in an effort to end “ad hoc” nature of horse racing rights

horse racing

​Grand National and Dubai World Cup races to air in 170 countries

2025-04-02T13:55:00+01:00By

Both events are happening this Saturday (5 April). with Racecourse Media Group offering a range of broadcast packages for the races

Sky Attention Index

Almost 1bn hours of sport watched on Sky in six months

2025-04-01T14:26:00+01:00By

Second half of 2024 saw two thirds of those hours watched live

Intel Extreme Masters Cologne 2024 v2 esl sports

The Esports Olympics are coming – are broadcasters ready?

2025-04-01T10:35:00+01:00

Ulrich Schulze, SVP of game ecosystems at ESL FACEIT Group, looks at how broadcasters will have to adapt their sport coverage for esports

Premier Sports

Premier Sports adds Japan & US rugby for 24/7 channel launch

2025-04-01T10:10:00+01:00By

Channel launches on Virgin Media first, with Prime Video and Sky Glass/Stream expected later this year

Adam Knappy DAZN

DAZN appoints Knappy as chief marketing & customer officer

2025-04-01T10:00:00+01:00By

Exec comes from a background in e-commerce

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Tennis Channel to migrate from satellite to IP distribution

2025-03-31T11:07:00+01:00By

It’s partnered with LTN to make the move, reducing costs and gaining flexibility and reliability benefits

Premiership Rugby

Comment: What brands and influencers can learn from rugby’s viewership strategy

2025-03-31T08:43:00+01:00

Matt Millin-Brawn, director of strategy at Coolr, looks at how rugby has prioritised digital content