With promo campaigns now spanning dozens of formats, languages, platforms and versions, the machinery around the creative idea has grown unwieldy
Company behind AI-powered VFX tools will continue to have a presence in the area it was named for
With Anthropic introducing machine-readable watermarks into Claude-generated content, agencies can no longer keep AI’s role in copywriting behind the scenes
Company launches tool for converting broadcasts into multiple languages
Jake Bickerton goes one-on-one with the AI actor created by Eline van der Velden, and finds the experience both fascinating and deeply odd
Niki Page to work across scripted and unscripted deals at Bell Media-backed company
Editors no longer have to take generative AI content from Adobe Firefly
Particle 6 is opening its AI performer Tilly Norwood to live public conversation from 16 to 19 September
Adolescence scribe urges intervention or risk profession being wiped out
ITN, Atlantic Studios, and the first UK trade association for AI businesses, UKAI, also among the companies represented
Thomas Righini Carrington, director and co-founder of James Drake Media, responds to Brad Pitt’s Esquire comments on AI and film economics
Users can manage scheduling, signal control, ad decisioning, clip production, and monitoring and observability from one console
Users can add visual and camera-motion effects with the camera
Eline van der Velden has signed ‘hundreds of NDAs’ with businesses exploring the tech, and urges PSBs to invest more in the space
Quim Español has previously worked for Adidas, Monks and others