AI Media News
BBC Studios to launch AI experimentation lab
AI Creative Summit 2025: Super Early Bird tickets available now
Valossa unveils the world’s first conversational video AI
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Netflix confirms GenAI use to cut VFX costs
The Eternaut series used generative AI instead of VFX for falling building
Adobe adds range of new features to Firefly video model
New options include Generate Sound Effects and Text To Avatar
Small changes can reduce GenAI energy use by 90%
UNESCO report says adaptations to how large language models are built and used can dramatically reduce energy consumption
Agentic AI’s power to change sport
Sumit Virmani, global chief marketing officer at Infosys, reveals what it learned from implementing agentic AI at Roland-Garros
Fake Liquid Death ad reveals new capabilities of GenAI
The film cost around US$800 in Veo 3 credits and took two weeks to make. It demonstrates the progress GenAI has made in creating content
Spirit Studios releases AI ad created with C4
Indie among first to use PSB’s new AI service offering brands more streamlined process for TV advertising
Beeble launches SwitchLight 2.0
Tool claims to allow users to relight full scenes in real time, without requiring 3D reconstruction or isolated subjects
RWS acquires IP for Papercup AI dubbing technology
Content solutions company RWS has acquired the intellectual property behind Papercup’s AI dubbing technology.
Sony launches Camera Verify to counter AI fakes
Technology embeds a digital signature in content at the moment of capture
The creative industries are part of Greater Manchester’s AI push
Richard Wormwell, head of innovation at dock10, reports back from an AI roundtable with leaders from across the region
Adobe adds Luma & Pika to Firefly
Tools join existing Adobe tools, and others from Google, OpenAI and Black Forest Labs
NVIDIA adds AI virtual cameras & speech recognition to Holoscan
Tool allows users to create multiple camea angles from single camera
Wimbledon rolls out AI-driven Match Chat feature
The interactive AI assistant answers fans’ questions during live singles matches
Charismatic.ai launches GenAI ‘microdrama’ platform
Tool claims to allow users to go from idea to animated narrative content in 15 minutes
Leica launches AI-powered LiDAR tool
Cyclone 3DR can automatically identify individual objects, edit them and create digital assets from a LiDAR scan
Two weeks to go until MPTS 2025
MPTS 2025: LucidLink to display latest collaboration updates
MPTS 2025: Jigsaw24 Media to showcase tech for post, production & agencies
MPTS 2025: Fujifilm to exhibit Kangaroo Lite
MPTS 2025: freispace to launch in the UK
MPTS 2025: Film Solutions to exhibit asset management & creative services
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