Si King and ITV assistant commissioner Leanne Clarke among the speakers on 30 April

Brands roundtable lineup2

Sarah Stevenson, Si King, Leanne Clarke

Broadcast is to host a live webinar discussion exploring how indies can work with talent, brands and broadcasters to unlock new revenue opportunities, and is inviting its readers to take part.

As commissioning budgets get tighter, brand-funded content has become increasingly attractive and the webinar will delve deeply into the topic. Entitled The Power of Partnership: How Indies Can Work With Brands Broadcasters and Talent to Unlock Opportunity, it will examine the inception of brand-funded shows and what it takes to get ideas commissioned, how indies should approach working with brands, the role of talent and how to create high-impact content that delivers for brands, broadcasters, and the audience.

HX Seattle Jim Sayer

Jim Sayer

The 60-minute webinar discussion will take place at 1.45pm on Thursday 30 April and is being produced in partnership with Aurora Factual, the new factual and branded specialist label within indie branded content specialist indie Aurora Media Worldwide, which is part of All3 Media.

Aurora’s director of development Sarah Stevenson will be part of the panel, as will:

  • Chef, presenter, author and Magnetic North Productions creative director Si King
  • ITV assistant commissioner for daytime and entertainment Leanne Clarke
  • Good Culture commercial director of talent and marketing Blondelle Baima
  • HX Expeditions senior vice president of global marketing Jim Sayer.

The discussion will be chaired by Broadcast insight editor Rebecca Cooney. Readers who want to join the discussion and pose questions can register here to watch for free: https://globaldata.zoom.us/meeting/register/3MHnKkEGQreT0hKEZRB_bQ

Please contact Rebecca Cooney at rebecca.cooney@broadcastnow.co.uk with any questions.

 

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