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AI Media News - Top 10 stories of 2025
Wētā & AMD to explore AI VFX tools
Wētā & AWS to develop AI VFX tools
LaLiga partners with Globant for agentic AI innovation
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InterDigital acquires AI startup Deep Render
The acquisition strengthens InterDigital’s abilities in video compression, and accelerates the company’s AI-native video research
ITV and Magnite partner on GenAI-created ads service
ITV GenAI Ads Manager enables SMEs to create TV ads in less than 30 seconds
Emergent adds Gunkel in EMEA push
UK and Middle East of particular interest to AI-powered media tools business
Banijay partners with Moments Lab on AI-driven content discovery
The collaboration enables the large-scale indexing, discovery, and repurposing of Banijay’s 200k+ hours of archives
IBM research reveals sports fans like AI-enhanced content
Real-time game/match updates and personalised content are the top priorities of sports fans for AI-enhanced sports engagement
BBC Sport to launch GenAI football audio updates
AI will be used to organise and reformat articles into scripts and generate a voice to read them
Disguise updates AI assistant
Virtual production assistant Ask Ald3n can now execute tasks as well as provide info
Emergent launches suite of AI-powered tools & creative services
Business to make public debut at IBC 2025
AI Creative Summit 2025: Super Early Bird tickets available now
The full-day event at BFI Southbank is packed full of insight, case studies, news and views about AI and genAI’s use in the creative industries
Valossa unveils the world’s first conversational video AI
The company says the AI listens to your questions and delivers exactly what you need from your video content
Adobe adds range of new features to Firefly video model
New options include Generate Sound Effects and Text To Avatar
Small changes can reduce GenAI energy use by 90%
UNESCO report says adaptations to how large language models are built and used can dramatically reduce energy consumption
Adobe adds Luma & Pika to Firefly
Tools join existing Adobe tools, and others from Google, OpenAI and Black Forest Labs
Wimbledon rolls out AI-driven Match Chat feature
The interactive AI assistant answers fans’ questions during live singles matches
Charismatic.ai launches GenAI ‘microdrama’ platform
Tool claims to allow users to go from idea to animated narrative content in 15 minutes
EBU partners with NVIDIA to build sovereign AI and cloud tech
Pair will work on AI and cloud services that are governed by European policy, protection and privacy rules
Dramatify reveals AI Script Breakdown tool
Tech claims to create a fully tagged, production‑ready breakdown from any screenplay, AV script, or multi‑camera rundown
Respo.Vision raises €4.2m for AI-powered tracking
Company 3D tracking data from single-camera broadcast and tactical feeds
Tedial integrates Moments Lab AI into its MAM
The AI generates humanlike descriptions of video content, breaking them down into meaningful scenes
ReSpo.Vision scores FIFA certification
Tech claims to extract precise positional and velocity data from single-camera broadcast and tactical feeds without any other tools
The future of agentic AI in media
Sponsored: Adobe is working on initiatives to make sure AI will assist creatives, not replace them
Deep Fusion Films launches tech division
Its first product is AI-supported dubbing service, Verbl
Netflix brings in AI for UX and homepage update
Streamer embracing tech for updated search function to improve audience experience
Alex Mahon lays out Channel 4’s AI principles
The broadcaster has issued an AI Mission Statement and its new corporate AI principles
Sportian AI agents to spy fan engagement opportunities
Update to its Sportian Performance product adds new layers of analysis and engagement
Cinnafilm and NVIDIA unveil AI-powered HD to UHD upconverter
The up-resing tool “sets a new benchmark for speed, scalability, and pristine visual quality in the media industry,” says Cinnafilm
Innovate UK awards £500k to AI rotoscoping tool
Electric Sheep raised £393,000 in pre-seed funding in 2023
Tech giants urged to set out positions on AI
Select committee chair seeks answers from Google and OpenAI
OpenAI rolls out Sora for UK & Europe
It became available in other countries late last year
DiO launches AI platform to measure audiences’ emotions
Tech uses facial coding, biometrics, and electrodermal activity, with a PressPlay audience panel, to measure response to content
DNEG Group acquires GenAI business Metaphysic
Metaphysic merges with DNEG’s technology division Brahma
Adobe releases Firefly video model beta
GenAI video creator claims to be first commercially safe product of its kind
House of Lords votes to extend copyright to cover AI training
Government has recommended making copyright law more, “competitive,” to help the UK become a home to AI companies
Nvidia loses US$600bn in value as DeepSeek emerges
Wall Street’s reaction to a sudden upsurge of interest in Chinese startup DeepSeek has wiped a huge amount off the valuation of the US chipmaker
Government plan proposes AI training set using BBC content
AI Opportunities Action Plan also recommends reforming intellectual property laws to become more “competitive”
UK government to consult with creative sector on AI plans
Ministers looking to help creative and AI sectors ‘grow and innovate together’
Exclusive: Major UK broadcasters investigate AI video generator
Minimax’s Hailuo.ai tool created videos with what appears to be logos of ITV, Channel 4 and Channel 5
Podcast: What AI means for media businesses
The full live recording of one of the keynote sessions at the AI Creative Summit at BFI Southbank on 6 November 2024
OpenAI rolls out Sora to premium ChatGPT users
GenAI video creator still unavailable in the UK, Switzerland and the European Economic Area
Stats Perform unveils AI-driven stats for Urban Edge Network
The college basketball league will receive AI-powered play-by-play updates, with sponsorable stats-led graphics and insights
Amazon unveils GenAI-powered tools
Amazon Nova models can generate videos and other multimedia content and help understand videos, charts and documents
PlaySight brings AI highlights to racquet sports
The feature is available at PlaySight SmartCourt locations, at thousands of padel, pickleball and tennis courts around the world
Prime Video introduces AI-powered recaps
X-Ray Recaps feature allows viewers to read a written recap of a show up to the exact minute they have watched up to
CaptionHub adds AI-created sign language capabilities
It has partnered with Signapse to add an AI-generated in-video British Sign Language (BSL) interpreter to video content
ITV criticised by creatives over ‘depressing’ AI role
Screenwriters speak out as broadcaster looks for head of generative AI innovation
Adobe launches free Content Authenticity web app
App allows users to see who and how content was created through Adobe’s Content Credentials
Globant launches AI video search using Google’s Gemini & Vertex
Tool can be used to search content libraries without metadata, find advertising and product placement moments, and more
C4-led group lands £1.04m funding for AI-driven storytelling
The project will explore how creators could use AI to generate new material such as storyboards, scenes and settings
Analysis: IBC2024 marks the bedding in of AI and GenAI
There was a much more mundane, muted approach to the positioning of AI and GenAI this year, as efficiency gains overtake the ‘wow’ factor
Report reveals the negative impact GenAI is having on the planet
The annual energy ChatGPT uses to generate responses is the equivalent of charging 47.87 million smartphones every day for a full year
BBC turns to GenAI to add subtitles and transcripts to BBC Sounds
The broadcaster is trialing it on programmes including In Touch, Access All, Profile, Sporting Witness and Economics
Must Have Ideas to launch AI-powered shopping channel
AI will automatically schedule and stitch together pre-recorded segments
dock10, 2LE Media & Uni of York to develop AI lighting for VP
Innovate UK match funding will back project to assist virtual studios
UK creative bodies demand ‘transparency’ around AI in letter to tech majors
Microsoft, Google, Apple, OpenAI, Meta among those contacted by Creators’ Rights Alliance
SailGP tests AI cameras to avoid collisions and enhance broadcasts
The cameras, powered by a new AI algorithm, provide SailGP’s teams and racing crews with the tools to predict a number of scenarios with high accuracy
Prime Video rolls out new look and interface
The enhancements make it easier to find content to watch and includes AI-driven personalisation features
The DNEG Group lands $200m investment from United Al Saqer Group
The company plans to use the finance to evolve from a visual effects services provider to a “sector-agnostic content production and AI-powered technology partner”
Quest Films develops AI-drones for use in production
Drones can capture aerial views without need for an operator
OBS brings AI-enhanced 3D replays to Paris 2024 Olympics
The replays create virtual frames from new viewpoints, providing an immersive 3D reconstruction of the action
AI-based live sports ad verification tool Evince launched
It enables advertisers to see how an ad appeared on a specific channel and at what point during a live event
Intel brings AI innovation to the Olympic Games
The company is utilising AI to enhance fan engagement, and is also providing a 8K HDR livestream of the Games to locations worldwide