AI Production & Post
The industry reacts to Sora’s shutdown
OpenAI closes Sora, ending $1bn Disney deal
Adobe launches tool that allows users to train AI on their own work
Government backs away from opt-out copyright law for AI training
Particle6 hires Sarina Da Costa Gomez as executive creative director
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Emergent launches Fusion AI-powered interactive storytelling platform
Fusion transforms complex live data into immersive interactive storytelling experiences
Particle6 releases AI pop promo starring Tilly Norwood
The song, Take the Lead, attempts to convince actors to embrace AI technology, though the video has attracted widespread criticism in its first 24 hours online
Lords call for licensing-based copyright system for AI training
The House of Lords Communications and Digital Committee calls for a number of changes to the government’s proposals
Eurovision Sport partners with CAMB.AI for Milano Cortina 2026 Paralympic subtitles
The collaboration will deliver real-time, contextual speech-to-text transcription across all six Paralympic sports
Beeble launches AI-powered VFX tool SwitchX
AI tool allows VFX artists to change the lighting, background, props, costumes, and on-screen world of a video
BBC’s Witness History to release AI-animated episodes
World Service radio show will release five video adaptations of recent episodes on YouTube
Foundry acquires AI integrator Griptape
Foundry products such as Nuke will be integrated into Griptape’s platform for AI tools
John Gore buys majority stake in AI indie
Benjamin Field’s outfit Deep Fusion ties with growing business
Charismatic launches AI production studio
Company claims propietary pipelines can reduce budgets and timelines by over 50%
Alibaba Cloud deploys AI innovations for Milano Cortina 2026
Alibaba Cloud is partnering with Olympic Broadcasting Services and the IOC to deliver advanced cloud and AI broadcasting technologies
Hat Trick stages ‘AI Jam’, pairing comedians with genAI tools
The three-day event saw a number of AI-enabled comedy films being scripted and developed by humans and produced with the aid of algorithms
WSC Sports acquires digital sponsorship platform Partnerbrite
The acquisition adds a campaign execution layer to the WSC Sports platform, enabling sponsors to directly engage fan audiences through self-serve tools
Slapshot launches Autopilot AI system for automated rotoscoping
The AI-powered system, now in use on large-scale productions, is designed to save days or weeks at the start of post-production
Copyright licenses should be mandatory when training AI models consultation finds
Almost nine in 10 respondents advocate for rights protections on tech in government survey
Adobe adds Prompt To Edit to Firefly
Users can now use natural language to edit existing videos, rather than regenerating new ones
Russell & Atwell reveals AI-produced ad
Charismatic.ai created and produced advert
AI Creative Summit returns in 2026 - register your interest now
Industry conference focusing on real-world AI applications in film, TV and digital content announces return
Disney strikes $1bn deal with Sora
US studio will invest in OpenAI’s generative platform and allow it to use swathes of its IP
Beeble launches AI relighting tool
Beeble Studio runs on prem, allowing for more security
AiMation launches world’s first 100% AI generated reality show
Non Player Combat sees six AI generated characters battle to the death in a dystopian world
Wonder Studios adapts children's book to animated series with AI
Production of Maxi & Helium was completed in five months with AI-driven production workflow
Previs Pro adds AI video generation feature
It transforms traditional storyboards into moving, production-ready sequences
Gallery: AI Creative Summit 2025
Industry leaders, technologists, filmmakers, and policy experts gathered at the BFI Southbank to discuss the growth of AI
Channel 4 launches generative AI ad creator
Smart Ad Engine enables SMEs to generate bespoke TV ads in minutes
Alex Mahon: low-level TV jobs ‘will all go’ due to AI
Former C4 chief says ‘human curation’ vital to AI success in creative sector, despite employment worries
Deep Fusion reveals suite of creative AI tools
Scriptreadr and Transcriptr can voice and format scripts, while BedRock creates atmospheric audio from a video
What producers need to know after the Getty AI ruling
Benjamin Field, CEO of Deep Fusion Films, looks at the latest legal battle over AI and what it means
Walker & Gheysens launch AI-powered studio Obsidian
It has partnered with Ron Howard & Brian Grazer production house Imagine Entertainment
Adobe partners with YouTube & Google Cloud
A YouTube Shorts creation space will be added to Premiere mobile, while Adobe and Google Cloud will push AI
Adobe reveals AI-powered video editor & GenAI tools
Video editor unveiled alongside Generate Speech and Generate Soundtrack tools
Whisper CEO warns of AI threat to diversity
Open letter from co-founder and CEO Sunil Patel hopes industry will continue to support people
Beatoven.ai unveils AI sound effects generator
The company says it provides fairly trained generative AI cinematic sound effects
Dispatches becomes first UK programme to use AI presenter
Kalel Productions’ Will AI Take My Job? twist reveals Channel 4 doc was fronted entirely by anchor generated from the tech
AI-generated presenters to host TV music channel ROXi
The AI-created presenters will introduce musicians and songs with jokes, fun facts and trivia relating to the artist, song and music
Deep Fusion & Topfoto partner to produce AI-powered archive docs
Deep Fusion’s Weavr technology will automate making a rough draft of the documentaries
Media Stream AI to launch fully-automated virtual production studio
Studio is being built alongisde data centre and robotics arm at Salford HQ
When is the right time to trust AI in VFX?
James Pollock, creative technologist at VFX house Lux Aeterna, looks at when and when not to use automation
Adobe Firefly adds Luma AI’s Ray3
Company becomes Luma AI’s first third-party partner, giving users early access
Creative bodies slam government for inertia on AI copyright protection
WGGB among signatories of open letter warning UK laws are being flouted by US tech giants
Open source meets AI: The future of film production?
Junaid Baig, chief innovation officer at Dimension Studio, reveals how it has innovated with AI
Krotos unveils AI-driven video-to-sound feature
Designed for sound designers, it automatically generates layers of audio matched to the imagery in video clips
AI-driven highlights added to Bitmovin’s AI Scene Analysis tool
The short-form clip generation feature automatically creates vertical videos, trailers, and social media-ready clips from long-form content
Alibaba unveils speech-to-video model in Wan2.2
It converts portrait photos into avatars capable of speaking, singing, and performing
Research shows widespread acceptance of genAI in animation
Luminate Intelligence’s Animation & AI Report provides a detailed look at the impact of generative AI on the animation industry
Post Production World Europe joins MPTS
Future Media Conferences’ hands-on training sessions will be available at MPTS 2026, 13-14 May
freispace launches AI-powered post-production planning system
Platform includes AI assistant that can answer questions on live data
Netflix releases GenAI use guidelines
Streaming giant gives OK for use in ideation, but any further use to be escalated to the company
First speakers revealed for AI Creative Summit 2025
Early Bird Tickets are currently available for the event, which takes place on 18 November at BFI Southbank, London
How do indies feel about generative AI?
Using data from the 2025 Broadcast Indie Survey, Angelica Lawson explores how production companies are getting to grips with artificial intelligence
AI Creative Summit Super Early Bird Tickets sell out
A limited number of Early Bird Tickets are now available for £295 + VAT, a saving of £40 off the full ticket price
Producer Jamie Willcocks unveils AI consultancy and creative agency
He has 17 years of experience in concept creation for TV, marketing and product development
Ex-Aardman exec sets up AI consultancy
Daniel Efergan’s company will advise producers on navigating the challenges and maximising the opportunities of AI
BBC News appoints former Meta exec as AI director
Anjali Kapoor to oversee AI adoption in news
BBC Studios to launch AI experimentation lab
Innovation unit to explore application of new technologies to productions around the world
Netflix confirms GenAI use to cut VFX costs
The Eternaut series used generative AI instead of VFX for falling building
Fake Liquid Death ad reveals new capabilities of GenAI
The film cost around US$800 in Veo 3 credits and took two weeks to make. It demonstrates the progress GenAI has made in creating content
Spirit Studios releases AI ad created with C4
Indie among first to use PSB’s new AI service offering brands more streamlined process for TV advertising
Beeble launches SwitchLight 2.0
Tool claims to allow users to relight full scenes in real time, without requiring 3D reconstruction or isolated subjects
NVIDIA adds AI virtual cameras & speech recognition to Holoscan
Tool allows users to create multiple camea angles from single camera
Leica launches AI-powered LiDAR tool
Cyclone 3DR can automatically identify individual objects, edit them and create digital assets from a LiDAR scan
Disney and Universal sue Midjourney over copyright infringement
The complaint said Midjourney infringed copyright through an image-generating service that was trained by copying the studios’ copyrighted works
Electric Sheep launches GenAI video platform
Platform can generate scenes from scratch, create new worlds behind actors, move camera angles, or extend scenes
Spotify rolls out GenAI-created audio ads in the UK
The AI creates free scripts and voiceovers in Spotify Ads Manager to enable the production of high-quality audio ads at scale, says Spotify
Luma AI unveils Modify Video Gen AI function
It creates new takes, with new backgrounds, textures, lighting, characters and more for video clips up to 10 seconds
Deep Fusion offered insurance for its ethical Gen AI workflow
It enables the company’s clients and partners to work with Deep Fusion and have any risks managed ethically, creatively, and commercially
Gen AI raiding vast number of scripts, BFI report finds
Report warns training methods for AI models are a “direct threat” to screen sector and sets out series of recommendations
Autodesk launches AI animation tool for Maya
MotionMaker allows artists to guide movement with a few keyframes or a simple motion path
Lisa Nandy: Media & Telecoms 2025 and Beyond Conference speech in full
Culture secretary addressed delegates in London
Lisa Nandy pledges AI legislation rethink
Culture secretary emphasises ‘if it doesn’t work for the creative sector, it won’t work for us’
Duplitech and Deepdub partner on AI dubbing of English language content
Together they will bring 110 episodes of “classic English-language content” to new markets with emotionally nuanced Latin American Spanish dubs
Esports World Cup to game with AI-powered cameras
Obsbot’s cameras will cover player areas, streaming stations, and venue activations
CoSTAR creates copyright framework for training AI
It provides AI developers with a framework to guide them through content usage, rights and remuneration in the age of genAI
Papercup staff exit to join Scale AI
LinkedIn posts from Papercup co-founder and VP of sales suggest the future of the company is in doubt
Cinesite launches GenAI exploration unit, TechX
It will identify, develop, test, and validate Generative AI-driven creative solutions in collaboration with studios, filmmakers, and solution providers
Law&Crime to use GenAI to recreate segments of P Diddy trial
Its AI-generated videos will use the court transcripts to depict the exact words spoken by key witnesses
UK copyright law changes to be rethought
Technology secretary Peter Kyle is reportedly considering different proposals to the opt-out system that was previously ministers’ preferred option
BBC uses AI to recreate Agatha Christie
It was Agatha all along: technology-generated likeness of the bestselling crime writer will lead a BBC Maestro writing course
SoFast & DeepDub automate FAST channel dubbing
Companies partner to localise content in Spanish, French, German, Italian, Portuguese, Arabic, Japanese, Korean, and more
C4 debuts AI use in Open House promo
Alex Mahon stresses plan was to ‘test tools’ not ‘replace ideas’ with in-house studio 4Creative using ethical AI platform to produce teaser
Survey suggests live sports are an opportunity for AI
Report finds US sports fans were impressed by Prime Vision, an AI-enhanced interface available as an alternate feed on Amazon Prime’s Thursday Night NFL games
The Finish Line founder launches DLVRIT.ai
The affordable, quick turnaround post-production service utilises both post professionals and AI-driven tools
Meet the Trainers – AI training at MPTS 2025
The three AI experts providing industry-leading AI training at MPTS explain what you’ll learn on the course
Dimension unveils “end-to-end” AI content production pipeline
Company has produced a short animation to prove the technology
VFX outsourcer Hotspring integrates Slapshot AI
Slapshot, developed by Hotspring, had previously been available as a standalone app
AP Newsroom updated with AI features
AP Newsroom includes AI-powered search and content recommendations
NAB 2025: Blackmagic adds AI-powered rough cut & audio generation to Resolve
DaVinci Resolve 20 includes over 100 new features
8 things not to miss in the HETV report
‘AI copyright must be strengthened’ and seven other recommendations from the CMS Committee
Cannes Market to launch AI-focused Village Innovation venue
It will include a pavilion for the talks, panels and demos
Fremantle to launch AI-focused production label
European chief exec Andrea Scrosati recruiting new team to work within newly minted Imaginae Studios
Deepdub launches real-time multilingual dubbing tool Deepdub Live
Broadcasters can choose to deliver live dubbing using the original speaker’s cloned voice or select a voice from a curated voice bank
Adobe makes GenAI tools available to all Premiere Pro users
Generative Extend and Media Intelligence capabilities leave beta
Deep Fusion appoints first development exec
AI specialist production company adds former ITVS and BBCS exec to spearhead AI programming push
Previs Pro adds AI-assisted light grading tool
Users can add a customisable grade to their previsualisation or storyboard
Screenplayer expands AI script analysis to feature length films
AI tool analyses scripts to estimate budgets and assess a film’s marketability,
Karen Carney interviews AI-recreated 1920s footballer Lily Parr
The conversation between Carney and an AI-generated Parr was part of the #WeSeeYou campaign by Three UK
The pros and cons of AI’s huge impact on film and TV
The revolution is pretty dramatic and it’s already here, says a panellist at Screen Mania in Lille, France
MPTS launches AI training course
The AI training program will take place at MPTS on 14-15 May and will be open to editors, motion designers, VFX artists, and content creators
French football to get AI generated multilingual commentary
Camb.AI and LFP Media have partnered to provide accessibility to French football for its fans worldwide
Creators urge US government to prevent AI exploiting copyrighted works
An open letter has been sent to the White House Office of Science and Technology (OSTP) in response to the US AI Action Plan
World AI Film Festival launches AI-written film pitch award
The Genario x Pathé prize will honour three winning synopses with cash prizes of €10,000, €5,000 and €2,000
Eddie AI launches V2 of “ChatGPT for video editing”
Tool allows users to edit using natural language prompts
Automated production tool BigBro.AI Sports launches
The platform claims it’s 98% accuracy in recognising players and is three times faster to markup objects than any other solution
Slapshot launches AI-powered rotoscoping & frame generation app
Generative Retiming can extend videos by up to 200%
Brothers & Sisters launches AI production studio
Almost entire advert created for WTA Ventures was created by AI
TV industry unites against government AI proposals
Banijay, All3Media, BBC, ITV and Channel 4 among those calling for greater safeguards
Filmworkz unveils GenAI tool, Juno
The chatbot can answer natural language questions about the company’s products, as well as issues related to archiving and restoration
Imagn Images and Eluvio use AI to auto caption Super Bowl LIX images
The companies partnered on a proof of concept to tag and caption images “with unprecedented speed and accuracy”
Flawless launches AI-powered DeepEditor
The software enables production houses to refine performances, adjust dialogue and enhance storytelling
Dreamtonics unveils AI vocal synth, Synthesizer V Studio 2 Pro
The software enables music producers to quickly create AI-powered vocal tracks, generated from real vocals that have been recorded and licensed from real singers
Formula E to create AI-driven highlights with Magnifi
The motorsport has turned to AI for the fast turnaround of highlights clips and replays during live streams
Mediawan names Max Wiedemann first head of AI
Founder of production company behind Dark and The Lives of Others will take on expanded role overseeing AI
Brightcove launches AI Content Suite
The assortment of AI-powered tools increases the impact of video content and improves productivity, says Brightcove
Our role in Channel 4’s Deepfake Sex Tape
Deep Fusion’s Benjamin Field on why his company wanted to help with controversial show
Australian Open Finals serve up AI Spanish commentary
The Spanish language stream from the Finals of the Grand Slam tennis tournament was voiced by AI from CAMB.AI
Industry bodies raise AI concerns with MPs
Calls for more regional support also fed into CMS committee
EVS updates GenAI super slow-motion replay tool XtraMotion
XtraMotion allows users to create super slow-motion replays from any camera, using GenAI to create missing frames
Banijay partners with base for cloud & AI transformation
AWS has been selected as the production giant’s preferred cloud provider
Adobe reveals AI auto-tagging & caption translation for Premiere Pro
Users can now search for objects, locations, camera angles, metadata, and more through natural language search panel
Creative industry experts sound alarm over government’s AI growth plan
Fear that ministers have come down too firmly on side of big tech
7 things you need to know about the BBC’s AI guidance
The BBC has set out new rules for applying AI to shows
Comment: AI & cloud are key to tackling the complexity challenge in 2025
Sanjay Duda, CEO of Planetcast, looks at how the industry can face increasingly complex workflows
Podcast: The future of AI in post-production
Azimuth head of audio Kate Davis and HHB CTO John Johnson speak about how AI could assist future post workflows
BBC unveils AI guidance
Broadcaster sets out advice for producers looking to apply the technology
Vu Studio integrates Runway & NVIDIA GenAI features
Users can now generate video plates and asset movement for use in virtual production
BBC sets protocol for generative AI content
Corporation AI leads lift the lid on soon-to-be-published guidance
WATCH: Paul Trillo on using OpenAI’s Sora
The acclaimed filmmaker has made a number of short films and pop promos after being given full access to the text-to-video platform
Krotos introduces image-to-sound GenAI feature
The latest version of AI Ambience Generator for Krotos Studio generates text decriptions of images and then finds suitable audio ambiences for them
Channel 4 reveals insights into its use of AI and GenAI
Grace Boswood at Channel 4 responds to audience questions at the recent AI Creative Summit held at BFI Southbank, London
WPP unveils GenAI-driven commercials maker
The proof-of-concept has been led by students on WPP’s Creative Tech Apprenticeship
Sci-fi TV show Telemutes unveils AI image generator
It makes it possible for users to transform themselves into unique human-animal hybrids
Pixotope unveils AI-powered Reveal
It enables the integration of 2D and 3D graphics without using green screen, manual rotoscoping or match moving work
Comment: AI & automation are key to the future of sport broadcasting
Spiideo co-founder and CEO Patrik Olsson believes AI can save budgets and allow for lower-tier leagues to boost quality
Sportel: Pixellot says AI encourages more human-operated production
The company, which automates sports production, believes AI is unearthing new opportunities for human operators
WSC Sports to create AI-powered highlights for Ligue 1
Five-year deal with LFP covers Ligue 1, Ligue 2 and the Trophee des Champions
Wonder Dynamics launches AI video-to-animation tool
Wonder Animation can film and edit sequences with multiple cuts and various shots before turning them into 3D animations
Deep Fusion to produce podcast series with AI Michael Parkinson
Iconic broadcaster to be replicated with AI to host interview series
AI Creative Summit: The Future of AI, with Audience Q&A
Ask your questions to Ofcom, dock10, Creative Access and an AI specialist solicitor during the closing session at the BFI Southbank, 6 November
AI falls short for professional localisation
A white paper from ZOO Digital says AI is a useful first-step in localisation but that human skills are still essential
AI is ‘biggest problem in the room’ for natural history producers
Wildscreen panel addresses growing concerns around AI usage in wildlife programming
AI Creative Summit to demystify GenAI-driven content creation
Tickets are available now for the AI Creative Summit, which takes place at the BFI Southbank on 6 November
Adobe unveils Premiere Pro beta with Firefly GenAI features
The GenAI-driven tools include the ability to extend video and audio clips by a few seconds using footage generated by Adobe Firefly
Meta unveils GenAI video creator, Meta Movie Gen
It can generate videos of up to 16 seconds at a rate of 16 frames per second
Krotos unveils AI Ambience Generator
The feature is part of the latest version of Krotos Studio and enables ambience sounds to be created through simple text descriptions of scenes
Pixellot updates AI-driven sports camera
The Pixellot Air NXT camera automates the process of capturing and streaming live sports content
Top French ice hockey league production automated with AI cameras
Sportway and DMC Production use technology for multi-camera production of Synerglace Ligue Magnus in 12 venues
Deep Fusion appoints AI chief
Hammer: Heroes, Legends and Monsters indie appoints animator Christian Darkin
Winking Studios launches text-to-animation tool GenMotion.AI beta
Users can generate full 3D animations using text prompts
MAFS creator and Perfect Storm alum team for AI-infused doc
Snowman Productions single explores interpreting pig language through tech with Miki Mistrati directing
Eurovision Sport testing live AI-generated commentary translations
Broadcaster arm of the EBU is using Camb.AI tech at the 2024 World Athletics U20 Championships
Who’s afraid of Artificial Intelligence?
Should the rise of AI be an industry concern? Broadcast’s survey of indies, broadcasters and post houses reveals the impact the technology is having
AI Creative Summit launches for 2024
Popular conference returns on 6 November
Autodesk expands AI features in Maya and Flame
It follows the company’s recent acquisition of Wonder Dynamics, makers of Wonder Studio, which combines AI with established tools
Avid unveils Media Composer updates
The new tools include a Transcript Tool for PhraseFind and enhanced compatibility with Pro Tools
Alibaba unveils film exploring gender equality in sports
The short film utilises AI to restore and colourise vintage photographs of female athletes’ achievements from past Olympic Games
Edit Cloud secures £2m funding
The finance comes from angel investors including Inspired Thinking Group founder Simon Ward and creative technology entrepreneur Justin Cooke
The Mill & Layered Reality to recreate Elvis Presley
AI, augmented reality, live theatre and multi-sensory effects will be used to recreate King Of Rock & Roll
DNEG completes Prime Focus Technologies acquisition
MOU to acquire had been revealed in April last year
Supponor acquired by TGI Sport
The company delivers virtual ads across thousands of live sports broadcasts worldwide
Move AI launches markerless mocap product, Move Live
Move Live provides more comprehensive solution than company’s single-camera Move One product
ITV names Stefan Hoejmose as chief data & AI officer
Hoejmose joins after a year as senior manager of data science at Roku
Turnpost launches AI-powered production workflow platform
Tool can ingest and comprehend scripts, turning them into editable storyboards
Wimbledon and IBM unveil GenAI Personalised Player Stories
IBM and The All England Lawn Tennis Club have unveiled a new feature for the Wimbledon digital experience that uses match data with generative AI from IBM’s AI and data platform, watsonx, to keep fans updated on players as they advance through The Championships.
Adobe clarifies Creative Cloud content won’t be used for AI training
Users had become worried after changes to the terms of service
Spiideo raises £15.7m funding
Equity firm Cipio Partners led growth round of investment for automated sport production company
Dimension receives multi-million pound investment
The major investment will fuel Dimension’s international growth, expanding production capabilities in markets including the UK, US, and Europe
WSC Sports launches GenAI division & three new products
Company to offer AI-powered content management, creation, and distribution
Sportfive and Magnifi partner on AI-powered football highlights
Auto-generated highlights of players will be created for the Mitsubishi Electric Cup 2024 and the Shopee Cup 2024/2025
Adobe adds Advanced Generative Fill and Generate Image to Photoshop
The features provide breakthrough advancements in GenAI image creation from directly within the image editing app
NAB 2024: Blackmagic adds AI tools in DaVinci Resolve 19
Among new features, editors can now edit timeline clips through transcribed audio
Pact issues principles for using AI in production
Members urged to prioritise human creativity and tackle bias
AI-enabled post-production tool Strada unveiled
The beta version of the automation platform will be released on Thursday this week (1 February)
Podcast: Generative AI & the Art of Storytelling
How the industry might harness generative AI and ChatGPT
Banijay launches group funding pot for AI formats
Creative fund targeted at Banijay creatives driven by developing technology infused content
AI commentary comes to Wimbledon 2023
The commentary on highlights clips in the Wimbledon app will be created by artificial intelligence